Surfing Culture
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January 17, 2008
Surfing has sprinted from the shadows of subversion into the big business world of mainstream media.
Ma and Pa stores are being phased out, board design is going back to the future, and a new generation of surfers is being marketed to like never before.
What has this shift done to the culture surrounding board riding?
I spoke to some surfers from varied backgrounds about the appeal of surfing, the realities of business, and the spirituality of, “worshiping at the great alter of the ocean.”
Luke Beaver
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23/02/2012, 3:18 pm 
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